Synopsis
Traces the long and ferocious rivalry between Coke and Pepsi, centered on the "New Coke" debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry--stodgy, predictable, but indisputably top dog--while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola's executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Votre Filmothèque
Cast
- Rob BaskinSelf
- Katie BayneSelf
- Michael BeindorffSelf
- John BelushiSelf (archive footage)
- Tom BrokawSelf
- Christopher EmersonSelf
- Steve GuttenbergSelf
- Peter JenningsSelf (archive footage)
- Ted KoppelSelf
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